The internet will become a marketing tool for your company. Website marketing and promotion is therefore needed to ensure that you get the business from your website that you normally get from general advertising. Having a website is the cheapest form of advertising to the largest market.
The Internet has become a fundamental part of all business today. Your business image is improved with an Online Presence.
How you can market your website on the internet?
- Picture perfectGood quality photos are the cornerstone of a successful site. The information on the website must be relevant and up to date. A website must be dynamic.
- Copy is King!Writing content for your company’s website can sometimes seem like a bit of a chore especially as it does not, on the face of it, bring any income to the business. But it is of the utmost importance in terms of people using the website and for search engine optimisation. Search engines need something to read or they will soon get bored and leave your website quickly when crawling the pages. Writing keyword rich content is very important as it gives the search engines an idea of what your website is all about and what keyword phrases you want to be ranked for. Making your content keyword rich does not mean cramming the copy with lots of keywords but using a few keywords throughout the copy will be good for SEO
- Advertise your website everywhereYour website must be advertised on all printed material and with any enquiry, you must refer back to the site. All the information that your clients require needs to be on the website.
Things to avoid
Don’t fill your page with lists of keywords, attempt to “cloak” pages, or put up “crawler only” pages. If your site contains pages, links, or text that you don’t intend visitors to see, Google considers those links and pages deceptive and may ignore your site.
Don’t feel obligated to purchase a search engine optimization service. Some companies claim to “guarantee” high ranking for your site in Google’s search results. While legitimate consulting firms can improve your site’s flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from our index.
Don’t use images to display important names, content, or links. Our crawler doesn’t recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can’t be formatted in regular HTML.
Don’t create multiple copies of a page under different URLs. Many sites offer text-only or printer-friendly versions of pages that contain the same content as the corresponding graphic-rich pages. If your site has identical content that can be reached via different URLs, there are several ways of indicating the canonical (preferred) version of a page.
Taken from – Steps to a Google-friendly site
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