Email Marketing Portfolio

Twelve Reasons to use Newsletters as a Marketing Tool

• To increase awareness.

  Your newsletter should give enough information to create awareness about what you are offering your customers. People should get a good idea of how it would be to deal with you, or to buy your products, so that when they leave, they will feel compelled to find out more.



• Position your brand.

  You should create the best first impression about your products or services on your newsletter. Customers tend to use your marketing and communication tools to form a impression of your business. Newsletters are an extremely strong marketing tool to differentiate businesses from one another.



• To get more business from current clients.

  A newsletter is an effective way to let clients know about your other services and show them how they can benefit from those services, without being to “pushy”.



• To get repeat business from former clients.

  People who used your services or bought your products once will purchase again–when they’re ready. A newsletter is a great way to stay in touch with them until they are.



• To educate prospects.

  A newsletter that provides prospective clients with valuable information helps them make better decisions, allows you to demonstrate your expertise, and provides a mechanism for staying in touch with them until they are ready to hire you.



• To generate word-of-mouth referrals.

  Newsletters have pass-along value. A good newsletter will be shared with an average of three other people, even more online.



• To build your contact list.

  You can offer visitors to your web site a subscription to your newsletter in return for providing their email (and other contact information). When speaking or networking, you can offer to send your newsletter to people who provide you with their business card.



• To establish expertise and credibility.

  Your writing helps prospects, publishers, reporters, meeting planners, and referral sources see you as the expert you are.



• To provide content for, and traffic to, your web site.

  Your newsletter can drive traffic to your web site or blog. Your newsletter content can be re-used as content on your web site or blog, generating additional traffic from search engines and social media.



• To shorten the sales process.

  People who respond to your newsletter are better informed about what you do and pre-sold on your ability to do it, in contrast to people who come to you via advertising.



• To serve as a networking tool.

  Your newsletter is a tool to reach out to other professionals. You can interview them for an article, conduct a survey, ask them to write an article, or ask permission to put them on your mailing list.



• To add value to your services.

  A newsletter can provide an added benefit for clients. Give clients “subscriptions” or added value to current services or discounts on products. Put a price tag on the newsletter but send it free to current clients.

Why you should not send bulk email from your PC

• Compliancy

  Marketing via email without contravening the laws that regulate email marketing is crucial.



• Deliverability

  If you send email from your everyday email clients you are at greater risk of being reported for Spamming.



• Server Load

  An everyday email client is great for sending and receiving individual emails but it is not designed for sending large bulk email campaigns.



• Brand consistency and appearance

  You will not get your message across in the professional manner that you had hoped for, and in some cases the brand damage and adversity created can have serious implications on your bottom line.



• Tracking your campaign success

  Tracking your campaign’s success is not possible using an everyday email client as it is impossible to find out if someone has opened the email or clicked a link within the body of it.



• Data Management and Security

  Using your everyday email client or spreadsheets to manage your subscriber and/or campaign response data is at best an arduous task.